Monday, October 12, 2015

Closing the Sale (You Need Guts)

More thoughts and tips from "You Don't Need a Job, You Need Guts"...

Email is king

Ambirge puts a huge emphasis on the importance of getting email addresses and sending the right people the right emails. She wants you to build a relationship with your business soulmates by coming to their inbox periodically and inspiring, informing, and/or entertaining them. Having this email plan is key. But what happens next?

Closing the Sale

Who cares how much they like you and feel they know you if they aren't going to pull out their credit card and say "yes" to your product? All of your work was wasted if they never purchase anything.

We have to get over the fact that our product might not be good enough. If we believe in what we're selling, we won't feel guilty about asking for money. So don't sell a junk product. Sell what's worth it and believe in that product.

Start small. Make a sales offer to your customer that they won't have to think too hard about. Prove yourself through that first sale and what you provide -- and then grow from there. You can't expect them to pull out their wallet and spend $5,000 on the first purchase. But what about $50? They could swing that. And then you have a chance to further build your trust and relationship with your business soulmates. 

Give the people what they want, not what you're selling

The angle you put on your product makes all the difference. You're not just selling a potholder... you're selling a statement about the person who has that potholder on display in their kitchen. What kind of person would buy your potholder?

To close the sale, you need a sales page. On this page you can outline the problem your business soulmate has, offer your solution and its benefits, frame the cost beforehand, then tell your buyer how much it costs, how to get it, and what happens next. Finally, show the buyer that you're not crazy -- you have a track record of delivering the result they want.

It definitely takes work to get to this point and to start making money. But who said this was gonna be easy? I mean, it says it right there in the title: You're gonna need guts.

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